성남카드단말기 설치 견적

성남카드단말기 설치 견적

 

 

 

 

 

 

 

Is there a difference between “point of purchase” (POP) and “point of sale” (POS)? If you've never really been sure, you're not alone! Even retailers can get confused when comparing the terms. But let's keep it simple. If you're on the cashier's side checking someone out, this transactional area is referred to as the "point of sale". The meaning shifts slightly when you're standing on the other side of the counter in the customer's shoes. 성남카드단말기 설치 견적 From that perspective, it makes more sense to call this the "point of purchase." So in one sense, the terms are interchangeable. But in another, leaving it there clips our marketing wings! Read on to learn how broadening your definition of "point of purchase" beyond the checkout counter drives sales numbers.
What is a POP? 
POP Cardboard Retail Display
POP stands for “point of purchase," or the area strategically chosen for product placement because it is a customer pass-through, and merchandise displayed here is highly visible. A good example of a "POP" area would be a cardboard cutout display featuring seasonal items placed at the end-stop of a grocery store. Calling out products from regularly displayed shelf goods is a way to get customers to take notice. 성남 포스기 카드단말기 키오스크 설치 견적 Is the fixture itself a POP display? Yes. But here, we're focused on key areas for product placement that are planned throughout a store. In this case, the POP area is at the end of an aisle. More designated POP areas typically where special items are called out include the back wall, on pallets, behind a register, in an entry-way, or on a checkout counter to encourage impulse buys. Targeted product placement in high-traffic areas typically results in moving merchandise from the display fixture to the shopping cart.
What is a POS?
"Point of sale" (POS) is an area in a store where a customer completes the last leg of a purchase - and it is turned into a sale. The register counter is a key location where shoppers line up to process their purchases. This is the final stage of the buying journey where they take out their wallets and offer their debit, credit card, or cash to pay for the item in their cart. With today’s technology, POS does not pertain to only brick-and-mortar retail stores, but also applies to online e-commerce sites. 성남카드단말기 설치 견적 With online shopping, the POS is where the virtual shopping basket resides on the web page. People get confused because they think the term POS always refers to a point of sale fixture like an iPad with a credit card reader, also known as a retail management system, which houses the software that processes electronic sales transactions and updates stock inventory.
POP Displays
Counter POS Rack
POP displays are merchandising fixtures that are used at "points of purchase". Lightweight cardboard, metal, and wooden displays make perfect POP displays for food items, dog chew toys, hair accessories, greeting cards, CDs, DVDs, seasonal goods, and more. 성남카드단말기 설치 견적 Plastic dump bins, corrugated cardboard stands, wire baker's racks, and metal store shelving can be used separately or together to create an engaging promotional showcase around featured merchandise. Some display fixtures come with headers for customizing a logo, tagline, or calls to action that encourage last-minute purchases. Planned goods promotion at strategic spots in a store is a subtle but extremely effective way to move merchandise.